Visionary Entrepreneur & Industry Leader
DS Holding
Pioneering Iran's mother & baby care industry with over 25 years of excellence and innovation.
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Alireza Darban Sani is the founder and chairman of DS Holding, the parent company of Kala Koodak Toos (KKT) – Iran's largest manufacturer of mother and baby care products. Since establishing KKT in 1999, he has transformed it into a household name with brands like Babyland, Hident, and Softcare.
His vision extends beyond manufacturing – he serves on numerous industry boards and chambers of commerce, actively shaping Iran's industrial landscape and fostering international trade relationships.
Years of Excellence
Export Countries
Provincial Exporter
Board Positions
Founded Kala Koodak Toos (KKT) in Mashhad, laying the foundation for Iran's leading mother & baby care company.
Launched Babyland and Hident brands, revolutionizing the domestic market with premium quality products.
Achieved National Exemplary Exporter Award, recognizing excellence in international trade and quality standards.
Establishing Saniar Plast Toos, expanding the holding's portfolio and pioneering new manufacturing frontiers.
Founder & Chairman
Iran's largest mother & baby care manufacturer. Brands: Babyland, Hident, Softcare. Exporting to 10+ countries with 8 provincial export awards.
Founder & CEO
New manufacturing venture currently under establishment, expanding the holding's industrial portfolio with cutting-edge facilities.